Minimalism

This process is a great way to advertise a logo or website. The simplicity and smoothness of the animations is a slick and effective way to advertise the text used. I found this one of my favourite methods of animating and although it is simple in its design it is still a complex process. The whole thing is made using 100% after effects, moving the shapes and text over small distances to add details and build a sense of character within the animation was vital to creating a likeable logo design.

Tutorial from the amazing MOBOX Graphics youtube channel: