Macro and Micro In Industry

Macro and Micro

Micro simply means small, this word can be applied in all aspects of life however here it is being used as terminology wishing graphic design. similarly Macro is the opposite meaning large or vast. A good example of these meanings in use can be seen in every day life. A firm is considered to be a micro area of a much larger chain of cause and effect organisations and events. Macro would refer to a national economy or even bigger the global economy. Below are more detailed views on this topic.

Micro

The following examples are classed as micro in the basic economical ladder that will later be shown.

Firms are large organisations that utilise the public interest or demand to make profit or substantial change within a social sector. Banking firms, Graphic firms etc. These firms will usually interact one to one with a consumer and using the specific skill set provided by the firm, they will meet the consumers needs accordingly.

Markets are areas that a firm belongs to. simply stated a market is an area in which all of your competitors will operate it is where a client will go to find options and advice from various firms. It is also a place for the supply of firm used materials or facilities. If a market for any reason has a loss of suppliers or an increase in the number of competitors this can have a drastic effect on the firms that are a part of said market. For instance if a firm had been using the same supplier of computer parts for a long period of time and said supplier closes down or has a major upset in production this can have an effect on the firm as it will prevent new parts being installed potentially effecting their work output ,financial standing or client satisfaction, this is a fairly minor example there are instances that can have a much larger and more devastating effect on a firm. Equally there can be positive effects in markets that can effect firms in a good way.

Macro

Here is the beginning of the macro economy side of the scale.

National Economy is in essence the place you are working from this is fairly simple as it incorporates all national events that can have an effect on both markets and therefore firms. If a stock was to fall or a geographical event was to happen that can disrupt or improve the smaller micro areas that is categorized into the national economy sector.

Global Economy is the largest collection of cause and effect based areas in business. This incorporates all events all over the earth. From business shifts to natural disasters and everything in the middle. Anything that effects the global economy will also effect all of the other catagories previously listed in this post.